Product Analytics
End-to-end product analytics delivering executive-ready insight across revenue, customer behavior, cohorts, and product performance.
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Projects
End-to-end analytics work: pipelines, experiments, models, and dashboards built to answer real business questions.
Sign-up Rate Improvement (A/B Test, Hypothesis Test)
Designed the experiment schema, applied statistical hypothesis testing to a simplified sign-up flow, and shipped a decision-ready results dashboard.
Marketing Analytics
ETL, data modeling, and dashboards for campaign & creative performance — surfacing top channels, campaigns, and CTAs.