We often discuss that we shouldn’t explain the process to stakeholders and avoid using technical language as a data analyst.

But there is another point that we need to consider when explaining insights, and that is:

𝗧𝗮𝗶𝗹𝗼𝗿 𝘆𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗮𝗻𝗱 𝗲𝘅𝗽𝗹𝗮𝗻𝗮𝘁𝗶𝗼𝗻 𝗮𝗰𝗰𝗼𝗿𝗱𝗶𝗻𝗴 𝘁𝗼 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 𝗼𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽.

Let me explain:

• So, there are multiple stakeholders in a company, and you need to cater to many of them.

• Now, the sales department will be more interested in metrics such as sales across regions, while the marketing department will be interested in campaign performance, ROI, profit-cost percentage, and more.

• So, it is obvious that the leaders of these departments will be interested in relevant analysis only.

• So, tailor your insights according to leadership and stakeholders as well.

Comment down how you tailor your insights as a data analyst.